Smaller, often independently-owned watch companies that emphasize unique designs, niche markets, and direct-to-consumer sales, often leveraging online platforms and communities for visibility and growth. Any lesser-covered brands will also be placed on this page.
This is the new Nova 37mm from Zelos. That’s right, Zelos. The same brand that brought you big-ass tool watch designs.
At 43.3 millimeters in diameter, and coming in a range of bright bold colorways, this particular model is less of a shrinking violet and more of a Jolly Green Giant.
Zelos decided to throw a whole heap of exotic materials and textures at this timepiece and flog it at a hair under $1000. Does it work?
With over 20 types and variations of field style watch, Vaer has certainly left potential buyers with plenty of choice.
Welcome to one of the most surprising watch launches of 2024. I didn’t expect this watch to be so good.
This has always left me wondering, are these viewers right? Are these among the best value watches you can buy?
With an all stainless steel offering of 42mm in case diameter, a lug-to-lug of just under 47mm, and a case thickness of just under 15mm, it is certainly a well-proportioned tool watch that will live happily on most wrists.
Meet the monstrous Spinnaker Piccard – the maddest dive watch you’ll see this year; excluding Invicta of course.
A well-designed, high-quality watch from a former Kickstarter brand not out to scam you?!
There’s no doubt about it, Chinese brand San Martin offers the most impressive build quality that I’ve seen for the money.
They sent this Tonnerre across to me and the impressive final product is a testament to their open approach to criticism.
I featured an obscure piece that seemingly nobody had heard of. To be honest, until a commenter mentioned it in January, I didn’t know the brand existed myself.
The original model that this was based on seems to be very difficult to track down, aside from a couple of photos on Google images, though this new model appears to be a rather faithful recreation.
The watch itself looked very promising. An attractive and well-specced Swiss-made automatic diver, that came in at just 38mm; making it too tempting to ignore.
I found a few interesting things during the unboxing. On the outer bag, you can see that the package was shipped from Lithuania as I anticipated, not Italy.
Here’s a sentence I NEVER thought I would be saying on this blog. Fashion brand Lyle and Scott have created a mechanical wristwatch that comfortably beats the likes of Seiko, Orient and Casio…at least on paper!
What if I told you that Filippo Loreti is not an Italian watchmaker…that Filippo Loreti himself doesn’t exist and that ordering doesn’t guarantee that you’ll receive the item you paid for.
Whatever the case, I found there were no reviews on YouTube so I decided to grab one of these and make my own, in case you were considering this brand.
Firstly, we can see if this MVMT is any better than the garbage watches I previously reviewed. Secondly, we can work out whether you can save a whopping £200 and just go for this Cadisen instead.
The perfect budget pilot watch…does it exist? Probably not. Nevertheless, the watch featured in this post gets pretty close, as far as I’m concerned.
I found myself thinking about this brand the other week and I was wondering if they were still around. It turns out they are and they’ve actually gone through some changes. My question is are these any better now?
For this blog, the lower-cost Wenger brand fits the bill. The specifications looked awesome for the price and very few people online have any decent reviews of this brand, so here’s one worth reading.
I figured I’d grab one of their highest-rated models and see what the fuss was about. It’s one of the most requested brands. So, I filtered the search results by average rating and this ‘Coachman Chronograph’ was one of the very top results.
Is Vincero a good watch brand? That’s the question I’ve been receiving since my series of videos on similar fashion watch brand MVMT.
Maybe you want a look straight from Victorian times on your wrist. That’s where this No.29 watch from Camden Watch Company comes in.
In this Undone Watches review video, I give a brief overview answering the common questions, such as, are Undone watches any good?
Yet again, San Martin has worked some witchcraft and created another seemingly magical dial for another astonishing price tag.